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Packaging Design

Vitatods

As children grow, it’s important for them to get enough vitamins and minerals to ensure optimal health. Most children receive sufficient amounts of nutrients through a balanced diet, but in some cases, kids may also need to take vitamins or minerals.

Design Brief

Vitatods is a company that manufactures and sells vitamins and calcium supplements for children. It is a new start-up firm that primarily focuses on children's health, wellness, and educational products.

Target Audience:
Concept

Age group: 4-8 years.

The “picky” eaters. But majorly the parents of 4-8 year olds that are concerned their children aren’t eating well enough and might be missing essential supplements that they need to grow strong and healthy.

Children between the ages of four and eight begin reading and comprehending stories. So, after relating some well-known short stories, such as Aesops' fables, to the flavour of the gummies, the packaging process began.

Typography:

Comfortaa Regular

Comfortaa Semibold

Comfortaa Bold

Color Palette:

#8D3B5C

#79A340

#E47326

#E7D1A2

#FFFFFF

Mood board:
moodboard_4x.png
Exploration:
Die lines:
IMG_5226.HEIC
Inspiration board:
Artboard 1_2x.png
Final packaging:
IMG_5224 2.heic
Brand Logo:
Artboard 146_2x.png
Product images:

© 2022 by Sakina Dhariwala

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