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Design Brief
Vitatods is a company that manufactures and sells vitamins and calcium supplements for children. It is a new start-up firm that primarily focuses on children's health, wellness, and educational products.
Target Audience:
Concept
Age group: 4-8 years.
The “picky” eaters. But majorly the parents of 4-8 year olds that are concerned their children aren’t eating well enough and might be missing essential supplements that they need to grow strong and healthy.
Children between the ages of four and eight begin reading and comprehending stories. So, after relating some well-known short stories, such as Aesops' fables, to the flavour of the gummies, the packaging process began.
Typography:
Comfortaa Regular
Comfortaa Semibold
Comfortaa Bold
Color Palette:
#8D3B5C
#79A340
#E47326
#E7D1A2
#FFFFFF
Mood board:

Exploration:
Die lines:

Inspiration board:

Final packaging:

Brand Logo:

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