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Sakina
Dhariwala

Branding

Jessot Limited

Jessot Limited is a listed company that has global businesses in various geographies ( Zambia, Singapore, Germany, India ). It is a 50 year old company that has spread its wings globally and has built considerable equity in the businesses they are engaged in.

Design Brief

Jessot Limited wants to rebrand its identity in order to move out of their "family run" image and wants to infuse professional blood into the organisation. Though they would like to retain the five stars in some manner so as to not shake up sensitivities of the older generation.

Mission:

To provide the best value to customers, and encourage social responsibility.

Vision:

Be the global leader in building customer value, with sustainability at our heart

Tone of Voice:

Progressive
Agile
Future driven
Confident
Trustworthy
Formal
Reassuring

Typography:

Raleway Regular

Raleway Italic

Raleway Medium

Raleway Semibold

Raleway Bold

Raleway Black

Color Palette:

#216D99

#9BEFDD

#031870

Primary color palette

Secondary color palette

#8CE59A

#E06F38

#663FB8

#82C9DE

Brand Architecture:

Artboard 18 copy 3_3x.png

Old identity:

Screenshot 2023-03-11 at 11.55.34 AM.png

Rebranded identity:

Artboard 626_3x.png

Artboard 623_3x.png

Artboard 625_3x.png

Artboard 624_3x.png

Artboard 622_3x.png

Visual Identity:

Letterhead JESSOT.png

ID Cards Jessot 1.png

Signage 1.png

Shipping Container Jessot.png

Visiting cards:

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